Hardik Dewra
Book a 20-min call
Landing pages · Copy, Figma, Framer New Delhi IST, New Delhi

Your next landing page,
live in five working days.

I'm Hardik Dewra. I write the copy, design the page in Figma and build it in Framer myself, so nothing gets lost between a writer, a designer and a developer. Brief on Monday, live URL on Friday.

Book a 20-minute call Read the annotated work
Hardik Dewra, smiling, in a black t-shirt against a yellow background
Hardik DewraNew Delhi, IST
45Framer templates built, each at desktop, tablet and phone
11Languages my agency site runs in, from one Framer CMS
8monthsRunning CRO and design for a DTC supplement brand
14.5KPeople following my work on LinkedIn

01 · Selected work, annotated

Hover a pin

Real pages, with my notes on why they're built this way.

Each screenshot is the live page, captured this week. The numbered pins mark the decisions doing the selling, so you can judge how I think before we talk.

contra.com / nuora-pdp-redesignCase study
Nuora Feminine Balance Gummies product page

Client · Oct 2025 to Jun 2026

Nuora: a product page that answers the price question before it's asked

Eight months of CRO and design for a DTC women's gut-health brand on Shopify, built in Figma and Replo. The live pages have since been retired, so this one is from the case study.

  1. 1

    Proof before pitch. The rating and review count sit above the product name, so trust lands first.

  2. 2

    How it works, in one line. The subhead explains the mechanism before listing a single benefit.

  3. 3

    Price per day, not per pack. $0.67 a day, with the bigger pack pre-selected and its 31% saving shown.

  4. 4

    No surprise at checkout. The add-to-cart button carries the total, so the price is never a shock.

  5. 5

    Answers next to the doubt. Bonuses, the 60-day guarantee and 1-1 support sit right under the button.

PDP redesign Direct-response page
osprey · framer templateOpen
Osprey homepage: Your last pentest was 94 days ago. You shipped 340 times since.

Framer template · Sep 2026

Osprey: a headline built from two numbers the buyer already feels

Security SaaS, 9 pages in Framer. The layout follows getastra.com; the brand, copy and imagery are original, and so are the choices marked here.

  1. 1

    Two numbers, one tension. 94 days since the last pentest against 340 deploys since. The gap is the pitch.

  2. 2

    The deliverable they'd rather have. The exploit, filed, instead of a 60-page PDF.

  3. 3

    A button with a length. "Book a 20 minute walkthrough" says exactly what you're signing up for.

  4. 4

    A second door for skeptics. The self-serve path is priced in minutes, not money.

  5. 5

    Output over dashboards. Floating findings show what the product catches before any feature tour.

Open the template
operator · framer templateOpen
Operator homepage: Answer every call, even the 7pm toothache

Framer template · Sep 2026

Operator: a headline that names the patient you lose

AI receptionist for dental practices, built in Framer in two directions. The layout follows dentai.ai's prototype; the brand, copy and imagery are original.

  1. 1

    A specific moment. "Even the 7pm toothache" names exactly when a practice loses a patient to voicemail.

  2. 2

    Three objections, one sentence. First ring, books into your software, notes by morning.

  3. 3

    The demo has a length. Twenty minutes, stated on the button itself.

  4. 4

    Risk, answered at the button. Live in 9 days, no new phone number, cancel any month.

  5. 5

    The product, working. Calls answered, bookings and missed calls, the numbers a practice manager checks.

Open the template The second direction

03 · Templates

1440 · 810 · 390

Framer templates from one Figma kit.

I rebuilt a third-party 45-page Figma kit as 45 standalone Framer sites, each with its own brand name, copy and imagery, plus the tablet and phone layouts the kit never had.

Fenwick, AI writing template Marlow, shared inbox template Aldridge, cloud storage template Belmont, coworking template Calder, finance app template Everly, life insurance template Fairwood, mortgage template Tollgate, payments template
Larkspur, podcast template Northgate, product studio template Rostrum, webinar template Mason, site builder template Quorum, security SaaS template Bellamy, social scheduling template Ashford, sales tax template Iona, designer portfolio template
Every tile opens the published templateHover to pause

04 · What I check first

Day one of every sprint

Seven things I check on any landing page, before touching the design.

It's the list I run on day one. Take it and run it on your own page, it costs you nothing.

  1. 1

    Can a stranger say what you sell in five seconds?

    If the headline needs the subhead to make sense, the headline isn't doing its job yet.

  2. 2

    Does the headline carry a number or a named outcome?

    "Write 40 ad variants in the time one draft used to take" will always beat "Write faster".

  3. 3

    Is the first button visible on a phone without scrolling?

    Most paid traffic lands on a 390px screen. Check the page there first, not on your monitor.

  4. 4

    Does the button say what happens next?

    "Book a 20-minute call" tells people the cost of clicking. "Get started" tells them nothing.

  5. 5

    Is the proof specific?

    Full names, real companies and real numbers. A quote from "Sarah, CEO" does more harm than no quote at all.

  6. 6

    Are price, risk and time answered before the FAQ?

    People leave at the first unanswered doubt. Put each answer next to the place the doubt shows up.

  7. 7

    Does it load fast on a slow phone?

    A hero image that takes four seconds on mobile data loses people before they read a word.

05 · Process

Five working days

Brief on Monday. Live on Friday.

One page, one conversion goal, five working days. The copy comes first, because a good-looking page with a vague offer still won't sell.

  1. Day 1

    Kickoff and strategy

    You send the brief. I audit your current page, we agree the conversion goal and lock the scope.

  2. Day 2

    Copy first

    Hook, offer and section-by-section copy, drafted in a shared doc before a single pixel moves.

  3. Day 3

    Direction

    Two visual directions and one hero concept. You pick a lane and I run with it.

  4. Day 4

    Full design

    Every section, desktop and mobile, designed in Figma. You see the whole page before it gets built.

  5. Day 5

    Build and ship

    Built in Framer, checked across devices, analytics wired, live on your domain.

06 · Pricing

Paid upfront

Flat prices, and one person doing the work.

You deal with me from the first call to the live URL. No account managers and no junior designers in between.

Sprint

One page

$2,400per landing page

One page, one conversion goal, live in five working days.

  • Copy, design and build, all by me
  • Brief to live URL in five working days
  • Two structured revision rounds
  • The full Figma file, handed over
  • Analytics and event tracking wired
Book a sprint call

Partner

Month to month

$4,800per month

A design partner on call for every launch and campaign.

  • New pages for every campaign
  • Brand refreshes and design systems
  • Pitch decks and launch assets
  • Direct access, 48-hour turnaround
  • Cancel any month
Talk through a partnership

Not ready for a new page? A 48-hour conversion audit of the one you have is $800.

See the audit on Contra

07 · About

A note from me

Ghostwriter first. Designer since 2023.

I read, I write, I design, but most importantly, I stay quiet, observe, and think.My Instagram bio, and still true

I spent two years ghostwriting before I designed anything. When ChatGPT arrived in late 2022, I taught myself Figma, Framer and enough code to ship, and went solo as a designer in 2023.

The writing never left. Every page I make starts as copy in a doc, and I've published 17 articles on Medium about UX and the psychology behind design decisions.

I work from New Delhi on IST, which puts me online from late afternoon onwards for US teams. English and Hindi, plus professional working Spanish.

Hardik

Things you can check

ContraIdentity verified. Expert badges for Framer, Replo, Lummi, Kajabi and MagicPath FramerListed as a Framer Expert LinkedIn14,528 followers Medium17 articles on UX and design psychology GitHubThe source code of this site
  • Figma
  • Framer
  • Shopify
  • Webflow
  • Claude

08 · FAQ

Straight answers

The questions people ask before they book.

A single landing page is $2,400 flat: copy, design and build, live in five working days. Ongoing work is $4,800 a month, month to month. If you only want a second pair of eyes on the page you already have, the 48-hour conversion audit is $800.

No. Every client page is designed from scratch in Figma against your positioning, your offer and your audience. The speed comes from process, not from reused files. The templates on this page are products I build and sell separately.

Framer and Webflow are home turf, and I build Shopify pages in Replo. I design and build the front end. I don't do backend, and I'd rather tell you that now than find out in week two.

You see two visual directions on day three and pick one before anything gets built, so nobody spends two days building the wrong thing. Every sprint also includes two structured revision rounds.

Anyone who wants a page that just looks nice, anyone who wants design by committee, and anyone who can't get feedback back inside 48 hours.

IST, in New Delhi. That puts me online from late afternoon onwards for US teams. The time in the strip under the top bar is my real local time.

Book a 20-minute call. If it's a fit, you fill in a short brand survey, payment happens upfront, and we lock the day your five days start.

09 · Contact

Send me the page that isn't converting.

Book twenty minutes. Bring the page, the offer and your traffic numbers, and I'll tell you what I'd change first.

Book a 20-minute call thehardikdewra@gmail.com